invisibleSHIELD is now the top selling accessory for the Apple iPhone 3G. The invisibleSHIELD is made of an ultra-thin material originally used by the military to protect the leading edge of helicopter blades, and now comes custom cut to SHIELD today’s hottest gadgets.

Shortly after Apple announced the sale of its 1,000,000th second generation iPhone, ZAGG had sold over 100,000 invisibleSHIELDs for the iPhone 3G, covering a staggering 10 percent of the devices and placing ZAGG atop the crowded iPhone accessory market. The announcement comes on the heels of the company’s second quarter earnings report, which boasted a nearly 250% increase in year-over-year sales.

“The invisibleSHIELD has sparked a revolution in the way people think about their gadget protection,” says Robert Pedersen II, CEO of ZAGG Inc. “According to our research, the invisibleSHIELD is the top selling accessory for the iPhone 3G, and with good reason. As the first virtually invisible ‘case’ to protect for life, it truly is a must-have accessory for the iPhone, as well as other electronics. The invisibleSHIELD isn’t just a screen protector on steroids, but a full-body wrap, protecting the whole device. As sales of the iPhone 3G continue to skyrocket, sales for the invisibleSHIELD have grown stronger as well.”

Recent numbers show that Apple plans to build up to 45 million new iPhones in the 12 months through August 2009. And according to New York-based ABI Research, handset accessory sales are expected to top $40 billion in 2008. The explosion of this relatively new market was aided in no small part by the ubiquitous iPhone. While enjoying the benefits the iPhone 3G has invited, ZAGG will continue to be the first to provide precision designed and cut protective invisibleSHIELDs for new models from other innovative manufacturers such as LG, Samsung, Palm and BlackBerry, who are counting on the success of their own smartphones to challenge Apple’s dominance in the market. A major shift in the industry toward touch-screen capabilities makes the need for ZAGG’s invisibleSHIELD brand of protection all the more urgent. Traditional cases either cannot protect these screens without hindering usability, or they are made of a cheap disposable film that easily scratches. This is not the case with the invisibleSHIELD.

“We won’t rest until our revolutionary brand of protection is the top accessory for all mobile electronics,” says Pedersen. “We protect thousands of different devices, without concealing their intended design, and we guarantee that protection for life. That’s the kind of accessory everyone should know about.”




Add comments
Aug 28
Leave a Reply